International Judicial Monitor
Published by the International Judicial Academy, Washington, D.C., with assistance from the
American Society of International Law

Fall 2014 Issue
 

Private international law Discourse

 

International Online Dispute Resolution (ODR)

Carolyn A. Dubay

By Carolyn A. Dubay, Associate Editor, International Judicial Monitor and Assistant Professor of Law, Charlotte Law School

One of the key goals of codifying private international law is to develop a global legal framework for the resolution of cross-border disputes between private parties.  For the last several decades, much of this effort has focused on international instruments to resolve international commercial and family disputes and to create uniform procedures and rules relating to common legal problems relating to choice of law, choice of forum, the taking of evidence, and the enforcement of judgments and arbitral awards.  While the international and regional instruments developed to meet these needs have had tremendous success, their focus has been on dispute resolution in either formal court systems or traditional face-to-face alternate dispute resolution mechanisms (such as arbitration and mediation).  In the last few years, however, the private international law community has begun to focus intensely on common problems associated with international e-commerce, where low value claims make expensive formal dispute resolution options less desirable.  In short, concerns have arisen about the absence of effective and efficient methods to resolve disputes that involve small amounts of money, but large legal headaches.  As nature and the market abhor a vacuum, many private companies across the world turned to online dispute resolution (ODR) over a decade ago to confront these problems, and now the international legal community is poised to follow.

From a private international law perspective, the impetus to develop a global legal framework for incorporating ODR into cross-border dispute resolution mechanisms came from various proposals put before regional and international working groups dealing with consumer protection and international e-commerce.  The Organization of American States, or OAS, through its CIDIP VII Conference, began exploring model ODR rules for business-to-consumer e-commerce disputes in 2006.  At that time, the United States submitted draft Legislative Guidelines on Consumer Redress Mechanisms that proposed an ODR framework for business-to-consumer disputes among member states.  The proposal put to CIDIP VII called for an ODR initiative to promote consumer confidence in e-commerce through faster, cheaper dispute resolution available in multiple languages and with cross-border enforcement of any resulting ODR awards. As this project continues, the framework contemplates the development of a model OAS law to create a central, online location for claims to be processed and an authority at the national level of each member state to enforce the outcome of the process.  Also in development are model rules to govern the process for consumers to initiate and follow the ODR process. 

At the UN level, the introduction of an international legal framework for ODR is being negotiated under the auspices of the United Nations Commission on International Trade Law (UNCITRAL).  In 2010, a working group within UNCITRAL (known as Working Group III) was tasked with developing the framework for ODR in both business-to-business (B2B) and business-to-consumer (B2C) transactions.   Because the UN process involves a larger number of competing legal systems with different consumer law protections, the

 

UNCITRAL ODR project has been forced to proceed along two tracks in developing procedural rules to govern ODR cases – one track of rules will apply in jurisdictions where consumer ADR contracts are binding and another set of rules will be developed for jurisdictions where such consumer agreements are not binding.   As this snag continues to beset the UNCITRAL Working Group, experts providing input to the project have also warned against the temptation to over-regulate the ODR process.   Because of the technology and innovation involved in designing new ODR platforms and services, experts and vendors have made clear that regardless of whether ODR is legally binding in certain jurisdictions, the marketplace is moving forward to create new products and processes to meet the global demand for affordable and efficient resolution of cross-border consumer disputes.   Overly prescriptive rules may serve to hamper rather than encourage the natural innovation occurring in the marketplace.

While the traditional role of ODR has been the resolution of international online disputes, the platforms and procedures developed to facilitate ODR in the e-commerce world have also begun to be applied to resolve traditional legal disputes at the domestic level.  For over-burdened courts with waning budgets, ODR offers the promise of more efficient ADR and increased access to justice.  As recently reported, the United States and the United Kingdom have both experimented in offering ODR to resolve civil claims pending in domestic courts.  In New York, where arbitration of claims under the “no fault” insurance framework for automobile accidents yields more than 100,000 proceedings annually, the American Arbitration Association (AAA) has decided to partner with a prominent ODR vendor to develop an online platform to manage the arbitration case load online.  The program will offer online filing, case management, mediation, arbitration and appeal processes.  Similarly, in the United Kingdom, court officials are considering the implementation of ODR in civil cases with claims up to £20,000 in value.  For disputes at the EU level, a new website entitled “gotomediation.eu” has been launched to facilitate online mediation of transnational business-to-business disputes.  Through the network of various chambers of commerce within EU member states and private mediation centers, businesses involved in cross-border commercial disputes can initiate and manage an online mediation process quickly and cost effectively. 

A final byproduct of the surge in interest in ODR has been the inauguration this year of the first issue of the International Journal of Online Dispute Resolution, http://www.international-odr.comBeyond the concerns of the OAS and UNCITRAL in developing procedural rules and enforcement mechanisms, the development and use of ODR poses a number of legal issues that will continue to spark debate and scholarship in the years to come.  The International Journal of Online Dispute Resolution hopes to capture this debate with submissions from Internet industry leaders, government officials, members of the judiciary, banks and payment systems, consumer groups, the legal profession, arbitration experts, ODR proponents, and the academic and technical communities.  In the particularly thorny area of international business-to-consumer transactions, where protection of consumer interests may mandate special consideration, this debate promises to be lively as well as highly technical.

ASIl & International Judicial AcademyInternational Judicial Monitor
© 2014 – The International Judicial Academy
with assistance from the American Society of International Law.

Editor: James G. Apple.
IJM welcomes comments, suggestions, and submissions.
Please contact the IJM editor at ijaworld@verizon.net.